Featured design elements that combine for the game day immersion include: custom football-shaped lights, a statement steel Star team-emblem in the floor, and the sliding glass facadeall created to bring the stadium-sized atmosphere into a relaxing and refreshing environment at DFW Airport. Jumbo-sized images of many of the iconic Dallas Cowboys alumni players also bring a high-energy homage to showcase the cherished heritage of the team. It was important for the 5G team to integrate brand elements and imagery for fan connection and reminiscence with the legacy of the Dallas Cowboys, evoking spirited conversation and memories of record-setting plays, games and championships.